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  • Jamie Bass

How the Placement of Different Colors Affects Us



One of the most interesting attributes of colors is that they change in how they look to us and how they affect us depending on the angle from which they’re viewed and where they're placed. Red isn’t always just red – a red wall sends a different message than a red rug or a red sofa. When deciding which color to place where, be mindful of the effect that that color can have on you, as outlined in the chart below.

Source: International Institute for Bau-biologie and Ecology

And if you don't have a particular color in mind but are leaning towards a certain type of color, note how they can impact us from different angles.

Source: International Institute for Bau-biologie and Ecology

Not all colors are created equally, and not all colors send the same message, regardless of where they are placed. Be mindful of how you're using color in your space so that it can help you achieve the right feeling for you.

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